Computers make production easier


Montreal native Donna McCarthy worked at Chiat Day, Taxi, Bensimon Byrne and Target Marketing in Newfoundland before opening Dory Advertising in 2004. Her agency’s client list includes Sobeys, Memorial University and Oxfam. The creative director has amassed a string of awards and accolades in her career, including six Cannes Lions and Best of Show honours at Ice Awards, Crystals, Marketing Awards and London International awards. A judge at the 2010 Cassies in Canada, she spends most of her time in Halifax. She spoke with the Financial Post’s Hollie Shaw about how the Internet has irrevocably changed the advertising business.

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